They Think They Can Beat Us?

This morning, I woke up, made my usual cup of coffee, and opened my laptop to check in on the market. Early in the year, sales tend to slow down—people have spent a lot over the holidays, and now they’re holding back, especially on kitchen tools. But what caught my attention wasn’t the numbers.

It was something else. Something I’ve seen too many times before.

Four new stores. Four new sellers. And all of them selling our exact product.

I clicked on their ads. And surprise, surprise—the videos looked just like the ones we spent weeks producing. The transitions, the angles, even the way they pitched the product. Word for word, their ads copied what our team had spent endless hours brainstorming.

I closed the tab. Took another sip of coffee.

And strangely, I didn’t feel angry.

They Think They Can Beat Us?

I’ve been in business long enough to know one thing—copying doesn’t lead to success.

A real business doesn’t survive on the first sale. The real game begins when customers come back, remember you, trust you enough to order again without a second thought.

The ones who copy? They’re looking for a quick buck. But then what? When customers don’t return, don’t recommend, don’t believe in their brand—what happens next?

They can take our product. They can take our marketing. But they can’t take the one thing that truly matters—the value we’ve built from day one.

We Don’t Fear Our Competitors. We Fear Ourselves.

If I’m worried about anything, it’s not how many people are copying us.

I’m worried about whether we’re good enough.

Worried that we’re not innovating fast enough.
Worried that we’re not communicating well enough for customers to see why we’re different.
Worried that we won’t be strong enough to navigate the next challenge ahead.

Steel for our Stainless Steel Garlic Press is harder to source. Trade wars are making things complicated. Inflation is driving up costs. We can’t raise prices too much—because we know our customers are feeling it, too.

Those are the real battles. The ones worth worrying about.

Everyone’s Fighting a Battle Right Now

We’re all in the middle of something.

Some are staring at their screens, wondering if their business will survive another month. Some are figuring out how to pay their employees on time. Others are standing in a field, hoping this year’s harvest will be enough to support their family.

And then there are those like me—waking up every morning, thinking about products, about customers, about how to create something truly valuable rather than just another product lost in a sea of competition.

Wherever you are, whatever you’re doing—maybe you’re feeling that same pressure right now. Maybe you’re struggling, questioning, trying to figure out how to make things work.

So for tonight, just rest. Get some sleep.

And tomorrow? We fight again. Not against competitors, but against who we were yesterday.

Because when you keep getting better, no one can beat you.

Best,
Linh / Founder, RainbownHome